The history of Tag Heuer is all but brief. It is a company that began in 1860 by Edward Heuer in Switzerland. Edward Heuer had a single-minded idea to equip sportsman with the finest and most dependable time instruments. He had a deep passion for sports, which led to a series of patents and technical innovations. His company became associated with Tag group in 1985 and since then the company has taken on new challenges to establish the finest watches with the best technology, performance, and advanced design. Today, it is without question that Tag Heuer is the leader in producing prestigious sports watches. The image of Tag Heuer is able to stand up to its competition all over the world. Timing on Tag Heuer has proven to be very precise in such sports such as Formula 1, skiing, and sailing.